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Claire Wang Whitman

Pioneer 2025

Brand Identity, Art Direction, Website Design

Pioneer is Intercom's annual customer summit and largest event, where new product features are unveiled, customers celebrated, and reinforce our leadership in a world rapidly being reshaped by AI.

I served as lead designer on Pioneer, maintaining full end-to-end context from identity conception through post-event. I also spearheaded art direction concepting, motion principles, signage & wayfinding systems, and led the website design from conception through launch.